The National Association of Sporting Goods Wholesalers (NASGW) awarded Sturm, Ruger & Company, Inc., with the Firearms Manufacturer of the Year award at the Association’s 38th Annual Expo and Meeting in Reno, Nevada, this past week.
This is the fifth straight year that Ruger has won the coveted Firearms Manufacturer of the Year award, which recognizes excellence in four key areas of business: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.
“Ruger is incredibly grateful to have been awarded Manufacturer of the Year for the fifth year in a row,” said Ruger CEO Mike Fifer. “We remain dedicated to our two-step distribution model, and earning this honor proves that our commitment is valued and appreciated by wholesalers. We aim to share our success with wholesalers, and will continue to produce new, high-quality products that help us maintain a strong competitive advantage in the marketplace. We want to thank NASGW members for this award and their continued support,” Fifer concluded.
“We can’t be an industry leader without strong wholesaler support and cooperation, so we continue to develop new products and marketing strategies that will benefit distributors of Ruger firearms,” said Vice President of Sales and Marketing Chris Killoy. “We appreciate this recognition of our efforts to help distributors receive high-quality products and support from Ruger,” he continued.
NASGW also gave out Industry Awards for Optics Manufacturer, Accessories Manufacturer and Ammunition Manufacturer. Here is a list of the winners:
• 2011 Optics Manufacturer of the Year: Leupold and Stevens
• 2011 Accessories Manufacturer of the Year: Birchwood Casey
• 2011 Ammunition Manufacturer of the Year: Hornady Manufacturing
• 2011 Firearms Manufacturer of the Year: Sturm Ruger Company