Mindich owns and operates Jewelery for a Cause, a Connecticut-based jewelry company that donates 20 percent of its profits to charities, ranging from the American Society for the Prevention of Cruelty to Animals to the American Heart Association. Mindich got the idea for gun jewelry after meeting Cory Booker, the mayor of Newark, New Jersey. Booker was boasting about the success of his administration’s gun buyback program, but admitted that he hadn’t yet figured out what to do with all those guns.
Mindich made him an offer: Give her the guns, and she’d send 20 percent of the profits back to the city to fund the gun buyback program. It must’ve sounded like a pretty sweet deal to Booker, because two weeks later Mindich was in a police ballistics lab sorting through firearms.
The new line of jewelry is appropriately dubbed “Caliber” and will come out this summer. Gun owners might be tickled by the possibility of wearing former gun jewelry, even though Mindich appears to be on-board with gun control: “I hope this gives people the opportunity to have something on their arm, wrist, finger or neck as a symbol of a city that can change its course.”
There isn’t much information available about the Caliber line, but we do know that prices are expected to range between $150 and $5,000. And judging by the jewelry already available on the site, Mindich’s style seems to favor monochrome, simplistic designs.