As mentioned in a previous Guns.com article, the NRA is stepping up its efforts to help ensure that President Barack Obama is not elected to a second term.
In its most recent and arguably most effective ‘NObama’ ad, the gun lobby starts off by reminding viewers of Obama’s 2008 campaign promises to gun owners, “I will not take your shotgun away… I will not take your rifle away… I won’t take your handgun away… I am not gonna take your guns away.”
It then quickly shifts to a recurring theme that appears throughout almost all of the NRA TV spots. That is, Obama’s history of appointing liberal, pro-gun control justices to the Supreme Court, i.e. Elena Kagan and Sonia Sotomayo.
“Once he got elected, Obama stacked the Supreme Court with anti-gun justices. The Second Amendment survived by just one vote,” the ad states.
Following that insight the ad strikes a heavy blow, quoting Obama at the second presidential debate on Oct. 16 at Hofstra University in Hempstead, NY, where he explicitly endorsed the renewal of a Clinton Era-Assault Weapons Ban.
“Part of it is seeing if we can get an assault weapons ban reintroduced,” Obama says in the ad.
The NRA then brings it home, telling gun owners that an AWB would outlaw many “common rifles,” those used for “hunting, target shooting and self-defense.” There’s also a brief mention of Obama’s prior support of restrictions on handguns while he served in the senate representing Illinois (the sole state that prohibits concealed carry).
The spot concludes with very impactful message, “Obama is not targeting criminals… He’s targeting lawful gun owners.”
According to NRA officials at the Institute for Legislative Action, the television ads are being flanked by other grassroots and guerrilla marketing efforts in 13 key battleground states.
One official told the Washington Times that, in total, the NRA has expanded their anti-Obama campaign by over “500-times what the Second Amendment lobby did in the 2010 elections that brought the conservative Tea Party to Washington.”
Here are some of the key statistics from the NRA, courtesy of the Washington Times:
— By Election Day, the NRA will have issued more than 50 million mailers, phone calls, and personal door-to-door visits, a 60 percent increase over 2010.
— Online advertising will have totaled 320 million impressions on web pages opened by those surfing the Internet, a 531 percent increase over 2010.
The hope is that these efforts will have a similar effect as they did in the 2000 election, when the NRA ran a similar campaign and gun owners figured prominently in the defeat of pro-gun control presidential candidate Al Gore.
“This is our most focused, targeted and sophisticated effort to date,” a spokesman told the Washington Times.
Well, we’ll know in less than a week if all this hard work has paid off.