It’s never too cold to go shooting.

This is apparently from an underpants promotion in Sweden. If anyone has any information on said Swedish underpants promotion we would be happy to know what or which company to find other photos that may or may not have made the cut.

We did a bit of searching ourselves but we don’t enable safe search in this office and believe it or not there’s a low signal to noise ratio when you’re googling around for Swedish men’s underpants.

Also, you can laugh at the funny European underpants all you like. I have a few pairs myself and assure you it’s like having a servant follow you around all damn day with a pillow for your tackle. And it’s always on the cool side of the pillow.

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