Taurus announced yesterday that it had acquired Diamondback Firearms, a Cocoa, Florida, company most notable for its concealed carry pistols. While Diamondback will remain a brand in and of itself, Taurus will assume all sales and marketing efforts for Diamondback products.
“Along with [Diamondback's] quality line of firearms, several other innovative projects are in the pipeline that make for a very optimistic future,” Taurus President and CEO Mark Kresser said in a press release.
What exactly is that future? We’re not sure, but what we do know is that Taurus has been buying companies, expanding facilities and, overall, restructuring its image, which includes things like trimming down its catalog and cleaning up its website. And since most of the company’s efforts have been focused on re-branding, releasing new products has been on the back burner.
Like Taurus now, Diamondback only has a few items listed in its catalog, the current total is three.
- The DB9 is a 9mm subcompact pistol available in eight different variations. MSRP starts at around $600. It’s been praised by reviewers and is a slick looking little gun.
- The DB380 is a .380-caliber subcompact pistol similar to the DB9 and is also available in eight different variations. Price starts around $600 and it is said to perform just as well as the DB9, maybe a little better, and also have the same aesthetic appeal.
- The DB15 is an AR-15 platform released in November and is available in five different variations starting at $846 to $1200. Honestly, we haven’t seen too much press on the DB15 yet.
In addition to the three guns, Diamondback also teased the gun community with the Rattler Tactical Shotgun at the 2012 SHOT Show. The company aimed to have the 12-gauge scattergun in stores by April 2012, but for whatever reason, we’re guessing production issues or maybe the company ran into issues with Mossberg (the RTS’s design was based on the Mossberg 590), plans fell through.
Taurus spokeswoman Kim Cahalan told Guns.com that Taurus currently has no plans on changing anything with Diamondback’s lineup, however, there’s no new word on the much anticipated shotgun. Taurus is, more or less, still getting its ducks in a row.
As for Diamondback, Bobby Fleckinger, Diamondback Firearms owner said, “Finding a global partner in Taurus will ensure a great future for our brand and one that I am proud to be associated!”
Overall it sounds like a win-win situation for both companies and we’re excited to see what they’ll accomplish in 2013.