Social media marketing firm iStrategyLabs has created a Twitter powered paintball gun that fires one paintball round every time you Tweet the hashtag #ISLPaint. The tripod mounted paintball rifle is setup in the offices of iStrategyLabs and is rigged with an Arduino to fire each time the hashtag is tweeted.
You can see in the video above how the process works, but unfortunately there is no live video feed of the gun, so I guess we will just have to take their word for it. iStrategyLabs has released a statement that they are working on improvements and what we currently see is just the “tip of the iceberg.”
The point of the project is to showcase the labs Social Machines initiative that combines psychical objects with social data.