At least, for a little while, to comply with the rules of the U.S. Olympic committee. Adage has the scoop:
“Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.
“But the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year’s ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org.”
The add will be back in a few weeks but will no doubt get tossed up on YouTube and LiveLeak.
Here’s the whole story: