Jesse James on the success of Jesse James Firearms Unlimited (VIDEO)

After being virtually run out of California in 2010, Jesse James left his high profile life as motorcycle customizer and TV personality to pursue a smaller venture. A craftsman and iconoclast, Jesse is finding peace in the hands on work of his new quieter life, ironically enough, making guns. Jesse James Firearms Unlimited (JJFU) is the latest venture from the infamous biker and TV personality. Following the success of his custom motorcycle shop, West Coast Choppers, and a string of popular TV shows like Monster Garage, Jesse James is reconnecting with hands on work in his new, much smaller, business.

[ Bloomberg Television ]