New ad uses sex toys to stimulate gun safety (VIDEO)

An organization called Evolve used sex toys to stimulate gun owners into safe practices in a new ad called “Playthings.”

The ad shows two mothers standing outside a home, waiting for their children. A moment later, their kids, armed with one of the mother’s sex toys, rush outside and engage in a sword fight.

The ad concludes, “If they find it, they’ll play with it. So always lock up your guns.”