Urban Outfitters gets raked over bloody Kent State sweatshirt

2014-09-kent-state

Things hit the fan pretty quickly following the introduction of Urban Outfitter’s latest “vintage” product, a bloody Kent State sweatshirt. The sweat makes light of the shooting that left four war protesters dead at the Ohio university in 1970.

The backlash was immediate and the company has since pulled the product and issued this appology:

“Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused,” they explained via TwitLonger. “It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection.”

Urban Outfitters denied any relation to the shooting saying that the pattern wasn’t blood, it was faded pink and red by “natural wear and fray.”

“There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.”