Vendors at NRA convention focus on females (VIDEO)

Looking over the 350,000 square feet of exhibition space at the NRA Convention in Nashville this weekend, it was likely no difficult feat to pick out firearms designed specifically with women in mind, as they are often splashed with pink or purple. Yet some gun manufacturers are changing the way they cater to female gun enthusiasts, and it has nothing to do with color.

Remington featured the “Ladies’ Zone,” where ladies were encouraged to not only check out the merchandise, but give feedback on what would make the products better.

“There needs to be a distinction in firearms for men and women,” Ashley Kerr, Remington’s public relations and marketing manager of Female Initiatives, told a local ABC affiliate.

Kerr explained that historically the industry has been led by meeting the needs of males, but now some manufacturers have taken a sincere interest in the needs – and wants – of what now makes up the fastest growing demographic in the gun industry.

The information Remington gathered from the Ladies’ Zone will be used in future designs of firearms made specifically for women.

But Remington wasn’t the only one at the NRA meeting with a focus on females. Heckler & Koch rolled out their smallest firearm yet, the P30SK, which was designed specifically for women.

The lightweight 9mm handgun has interchangeable side and back panels so that the handle can be adjusted to fit comfortably in a woman’s hand.

According to Angela Harrell, a public relations representative for Heckler & Koch, with the interchangeable panels, there are around 27 different configurations available on the handgun.

Harrell, who has attended that annual NRA meetings for the last decade, said every year she sees an increasing number of females join the convention.

According to a December survey, more than half of women polled said they believe gun ownership helps to protect them from being victims of crime.

“I feel that more women are trying to protect themselves and learn about self-defense,” Harrell said. “I think it’s a great thing, really exciting, especially as a female, to see that.”