Is this ad offensive? Gun retailer’s ads create Christmas controversy (VIDEO)

wistv.com – Columbia, South Carolina

Once again, the nation is dealing with the shock of a mass shooting, the second in less than a week. That may be one reason many in Columbia, South Carolina, are responding critically to a Christmas-themed billboard campaign aimed at selling guns.

Palmetto State Armory, one of the leading gun retailers in the Midlands and known on the national stage for its “NoBama” AR lower receivers, purchased several different billboard ads promoting their holiday sales around the area.

For example, one billboard has five “golden rings” in a loaded revolver. Another has a handgun with a suppressor and the words “Silent Night.” The ad campaign has generated complaints to the company’s marketing department.

[ WIS-TV ]