The controversial free-to-view documentary “Under the Gun,” starring Kate Couric and directed by Stephanie Soechtig, has been moved from Epix to a pay service.
Hyped by Moms Demand Action and other groups the video was posted online for free just over two weeks ago.
“EPIX showed a unique willingness and commitment to make Under the Gun available to the entire country—for free—by premiering it during EPIX’s nationwide free preview,” said a release from the network on Feb. 18. “Making our film available to anyone with an Internet connection was something that no service or network other than EPIX was willing to do. Their belief in this cause, and the passion that they bring to it, made them the obvious choice for Katie and me.”
However, with controversy mounting over creative editing and an official apology of sorts from Couric issued Monday, those who went to the site to view the film Tuesday found a notice that read, “This movie is not currently playing on Epix.”
Talk show host Dana Loesch also weighed in.
— Dana Loesch (@DLoesch) May 31, 2016
In a statement to Guns.com, Epix Chief of Staff Nora Ryan advised that the move was planned and the film is still available for distribution in video on demand and electronic sell through.
As of today, Under the Gun moves out of the premium window – off of EPIX – and into a transactional VOD and EST window. This is part of the original agreement struck when we acquired the doc coming out of the Sundance Film Festival. The distribution strategy allowed us to premiere the doc on the network and also preserve maximum value for the transactional VOD and EST windows that follow. We did not pull the doc and there is nothing going on other than the distribution plan negotiated in January. The doc is now available in transactional VOD and EST.
Lots of statements on this film this week.