Triggered: Some scared by cardboard rifle used to advertise gun shop (VIDEO)

A Marine veteran and California gun shop manager risked paper cuts to flip his oversized AR-15 cutout in an effort to draw business to the shop– but had the cops called on him instead.

“It kind of frustrated me that someone would call and make a false statement like that knowing it is a cardboard sign that’s very flimsy,” said Brendon Von, who manages Firearms Unknown, in the above report by San Diego’s KGTV.

Von says he isn’t going to stop flipping his sign and that police left without incident.

He also says it is within his First Amendment rights to carry the sign.

“All the amendments matter. You hear about a lot of stuff today. You know this matters, that matters,” he said. “Well I matter and my rights matter. Every American matters.”