Google is entering the gun violence prevention domain with the Internet search giant’s offering of $2 million to thwart the American epidemic.
The Google.org grant will go to already-established programs in 10 cities with communities of color most impacted by gun violence, the Community Justice Reform Coalition announced last month in a press release.
“Too often gun violence prevention efforts are bogged down by what happens in the halls of Congress rather than focusing on what’s happening on community streets,” said Pastor Michael McBride, director of the partner campaign LIVE FREE. “Congressional action is important, but there are proven, evidence-based strategies to dramatically reduce gun violence without waiting for Congress to act.”
The grant will support local efforts to reduce the firearm homicides rate, while decreasing mass incarceration and positioning communities of color to take the problem head on, the coalition said.
The Trace reported the programs will use a Ceasefire model, bringing together law enforcement, community leaders and social services in a cooperative effort to reduce shootings in Chicago; Milwaukee; Miami Gardens; Orlando; Indianapolis; Gary, Indiana; Oakland; New York City; Cincinnati and Dallas.
“Google.org is proud to support the PICO Network — LIVE FREE Campaign as part of our ongoing commitment to organizations and innovators working on racial justice.” said Justin Steele, principal at Google.org. “Their unique, evidence-based approach brings together important allies – clergy, organizers, law enforcement, and organizational leaders – who are able to interrupt cycles of violence by reaching individuals and groups at a local and personal level. We look forward to seeing their work bring about positive change in urban communities.”
The Peacekeeper Partnership is made up of several anti-racism groups and national gun violence prevention organizations, including The Brady Center to Prevent Gun Violence, Everytown for Gun Safety and The Law Center to Prevent Gun Violence.