Popular Science awards TrackingPoint 'Best of What's New Award'

TrackingPoint scope. (Photo by Daniel Terrill)

The Networked Tracking Scope hardwired into a rifle. (Photo by Daniel Terrill)

In the December issue of Popular Science, released today, the magazine listed TrackingPoint as one of the 100 awardees for “Best of What’s New Award” for its 1,200-yard, can’t miss, firearms system.

“For more than a quarter century, Popular Science has devoted its December issue to the year’s most remarkable innovations,” said Cliff Ransom, Executive Editor of Popular Science. He added, “Each winner is handpicked and revolutionary in its own way. Whether they’re poised to change the world or simply your living room, the Best of What’s New awardees challenge us to see the future in a new light.”

The awardees are selected from a pool of thousands of gizmos and companies, Cliff said.

“We are thrilled to receive this award from Popular Science Magazine …” said Jason Schauble, CEO of TrackingPoint, who — for good reason — isn’t afraid to toot his own horn.

“Our Xact System Smart Rifle is the world’s most accurate firearm that allows users to repeatedly hit targets at ranges up to 1,200 yards, an incredible small arms achievement,” Schauble said. “It’s a true technological marvel as it dynamically accounts for so many variables and can persistently track and hit moving targets.”

What makes the TrackingPoint “Precision Guided Firearm” so great is that it allows the user to tag a target, pull the trigger and hit exactly what he or she tagged. To make this lock and launch technology possible, the Xact System is equipped with a slew of hardware, software and features.

In what’s called the Networked Tracking Scope, the shooter is provided with a live picture of the target in a heads up display (HUD), similar to what a pilot sees inside a jet fighter plane. The scope considers variables and conditions such as range in yards, wind direction and speed, temperature, pressure, and degree of inclination. And it adjusts for everything except wind.

Since introduced as SHOT Show 2013, the technology has proved itself worthy of recognition and the company has actually improved it.

Popular Science lists the TrackingPoint Xact System in the “Recreation” category, as it was originally and still is marketed for recreational shooting and hunting. However, in an interview with Guns.com back in August, Paul Franz, TrackingPoint Vice President of Sales, said the company has been working toward military and law enforcement applications, but did not delve into any detail.

More recently, Schauble announced that TrackingPoint would expand its facilities and relocating in 2014 from Austin to Pflugerville, Texas, and adding about 100 more employees.

TrackingPoint’s systems cost around $22,000, but the company introduced plans to develop more economical versions paired with Remington rifles called Remington 2020.

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