After five years, the U.S. Navy has decided to do away with the “global force for good” slogan and replace it with something that hits a little closer to home.
“We’ve been phasing out the global force for good tagline over the past year,” said Cmdr. Chris Servello, spokesman for the chief of naval personnel. “It’s not that we aren’t a global force for good, but rather that the tagline alone doesn’t capture all of who we really are, as a Navy, that led to the decision to phase it out over time.”
The new slogan is summed up in a 30-second ad which was introduced during the nationally televised Army-Navy football game. It features a young girl with her parents slowly being surrounded by various members of the United States Navy. In the end, the family stands at the center of a massive circle of service members and a voice states, “To get to you, they’d have to get by us: America’s Navy.”