Top hunting/shooting brands announced for 2015

Southwick Assocs

Photo: Southwick Associates

Southwick Associates, a research firm specializing in hunting, shooting, and fishing, announced Friday the most-purchased brands of 2015.

Results are obtained through the company’s online survey process, which incentivizes participants with drawings for a $100 gift card to the sporting goods vendor of their choice. Survey sites include and

According to the results, the most frequently purchased hunting/shooting brands in 2015 were:

  • Rifle ammunition: Federal
  • Handgun ammunition: Winchester
  • Shotgun ammunition : Winchester
  • Scopes: Leupold
  • Binoculars: Bushnell
  • Game feeder: Moultrie
  • Trail camera: Moultrie
  • Tree stand: Big Game
  • Muzzleloader: CVA
  • Crossbow: Barnett
  • Blackpowder: Pyrodex
  • Arrow: Easton
  • Broadhead: Muzzy
  • Bow case: Plano
  • Archery sight: Truglo
  • Game call: Primos
  • Reloading bullet: Hornady
  • Reloading primer: CCI
  • Reloading powder: Hodgdon
  • GPS device: Garmin
  • Knife: Buck
  • Holster/ammo belt: Blackhawk
  • Choke tube: Carlson

The company also publishes an extensive list of “Top 3” items of interest to the outdoor industry. The most popular hunting pursuits for January and February of 2015 were, in order, whitetail deer, small game, and predator/predator calling.

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