Conservative radio host and NRA advisor Dana Loesch railed against blue jean maker Leviâs, calling them âtotal pansiesâ after the CEO put out an open letter this week asking people not to bring guns to their stores.
âIs he going to post security at all of his stores, or in order to shop at Leviâs is everyone just supposed to risk their lives? I donât feel like dying over a pair of jeans,â Loesch said in a segment on NRATV Thursday.
Levi Strauss & Co. CEO Chip Bergh posted the letter this week after an incident where a gun went off in one of their stores and injured the person carrying it. âWe respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where itâs permitted by law,â said Bergh, noting that itâs a request, not a mandate. âIt boils down to this: you shouldnât have to be concerned about your safety while shopping for clothes or trying on a pair of jeans.â
âThis is common sense: No one should have to worry about their safety when shopping for jeans,â said Moms Demand Action founder Shannon Watts in an email to Guns.com.
For Loesch, itâs the gun on her person that makes her feel safe.
âThis argument that because a terrorist or a criminal may use an instrument to kill you, thus you canât use that instrument in greater or equal measure to defend your life or the life of other innocents is the most back ass-ward argument that Iâve ever heardâŚand it absolutely infuriates me because people are dying,â Loesch said. âThis is what weâre facing, and we have people that are talking about disarming Americans and making everybody soft targets.â
Bergh, a former U.S. Army captain, doesnât own a gun, and a Fortune write-up on his letter noted that he consulted with Starbucks, a company that put out a similar request to customers in 2013.
Loesch said unless Leviâs plans to have security guards at each store, sheâll be ignoring Berghâs request. âIâm gonna carry in your store unless you post the signage outside that bans me from doing that on your private property, in which case, Iâm not gonna give you no more of my money,â she said.
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