Kid Rock’s approach to advertising: Blow the competition away – literally (VIDEO)

In a short, sweet advertisement for American Badass Grills, Kid Rock demonstrates what he believes should happen to any grill that isn’t made in America.

“This is what we think of ‘Made in China,’” the rocker says as he shoots a foreign-made grill as it’s catapulted across the sky.

The American Badass Grill – which as the name implies – is made right here in America and retails for around $100 for charcoal and $150 for gas. It’s a grill that’s “tough enough to last season after season, compact enough to take on the road, yet large enough to get the job done right.”

Kid Rock said he knows American manufacturing is a little more expensive, but it’s still important to him.

“I love America,” he said, “and I want to do all I can to create manufacturing jobs at home.”

[ Fuse ]

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