American Outdoor Brands Corporation, Smith & Wesson’s parent company, announced Thursday acquisition of Fish Tales, an Arizona-based company manufacturing “premium sportsman knives,” including the Bubba Blade.
CEO James Debney said the purchase establishes the ABOC’s entry into the fishing accessory market, calling the Bubba Blade product line “a natural fit” with other recently acquired brands, including Schrade, Uncle Henry, Old Timer, and Imperial.
“The Bubba Blade brand is widely recognized among outdoor enthusiasts for some of the finest knives and tools for fishing, hunting, and kitchen use,” he said. “The company’s proprietary design has gained popularity due to an enhanced handle grip, which is highly effective in adverse environments.”
“We look forward to further innovating and expanding this popular product line into adjacent markets that we believe will benefit from the Bubba Blade design,” he added.
The Fish Tales acquisition stands as just the latest in a string of buyouts from AOBC as it expands its product lines to serve a “rugged outdoors” market.
“Gemtech is widely recognized for producing some of the finest rifle and pistol suppressors in the market,” Debney said, adding Gemtech’s specialty will help AOBC’s other brands “efficiently develop both firearms and suppressors, minimizing our time to market for both product categories.”
Sako’s Tikka T3X offers incredible precision at a great price. This highly customizable rifle easily reached out to 1,000 yards in our testing, and it’s a great precision shooter straight from the factory.
The new Burris Signature HD in 2-10x40 is a great optic for hunters looking for a lower power scope with quality glass and a wide field of view for hunting anything from dangerous game to backwoods deer.