Wal-Mart says ‘back to school’ gun display was a prank

Wal-Mart

Wal-Mart confirmed Saturday the back-to-school gun display that sparked outrage across the country last week was a prank.

Wal-Mart spokesman Charles Crowson told USA TODAY the company is positive that the sign “Own the school year like a hero” shown above a display case of firearms was an unfortunate stunt, but he did not go into further detail.

The company started an investigation into the matter Wednesday when a photo of the display surfaced on social media and people lashed out at the company. While conducting the investigation, spokespeople issued several apologies, calling the “terrible,” “definitely NOT okay” and a “regrettable situation.”

Crowson said the investigation concluded Friday evening and that several people had worked to get to the bottom of the incident. However, he did not clarify whether someone had doctored a photo or tampered with an actual display in one of the company’s many stores.

“I really don’t think any retailer is immune from things like this popping up through social media,” he said. “When we’re faced with it, we do take the claim seriously.”

Read More On:

Latest Reviews

  • Springfield SAINT: Your High-Value AR-15

    The Springfield Armory SAINT offers a high-value, no-frills-required AR-15 platform. We put it through its paces to see if it's worth adding to your collection. After several trips to the range, we can confirm this is a great gun.

    Read More
  • The Sig Sauer P320 X5 Legion is an Amazing Pistol

    The Sig Sauer p320 X5 Legion has been on the market for a little while now. So I wanted to bring you a review after shooting more than 30,000 rounds through mine over a year of competing in 3-gun and USPSA.

    Read More
  • 17 Reasons to Love the Glock 17

    Glock 17s are trusted by law enforcement and militaries around the world. But they are also great guns for civilians. Here are our top 17 reasons to get a Glock 17.

    Read More
  • Sig P320 vs. Sig P365 for Concealed Carry

    Sig’s P365 and P320 offer two great options for concealed carry. Their compact sizes and high magazine capacities make them excellent choices for everyday carry. They're also easy to customize.

    Read More

Loading