American Outdoor Brands completes $12 million Bubba Blade acquisition

American Outdoor Brands acquired Fish Tales, including the Bubba Blade featured in this photo, for $12 million. (Photo: Bubba Blade/Facebook)

American Outdoor Brands acquired Fish Tales, including the Bubba Blade featured in this photo, for $12 million. (Photo: Bubba Blade/Facebook)

American Outdoor Brands completed its acquisition of Fish Tales assets, including the Bubba Blade, for $12 million, the company announced Monday.

Bubba Blade joins AOBC’s growing portfolio of brands intended to expand its presence in the “rugged outdoors” market, including Smith & Wesson and the recently-acquired suppressor manufacturer Gemini Technologies.

CEO James Debney said the Fish Tales purchase allows AOBC to branch out into fishing accessories, calling the Bubba Blade product line “a natural fit” with other recently acquired brands, including Schrade, Uncle Henry, Old Timer, and Imperial.

“The Bubba Blade brand is widely recognized among outdoor enthusiasts for some of the finest knives and tools for fishing, hunting, and kitchen use,” he said. “The company’s proprietary design has gained popularity due to an enhanced handle grip, which is highly effective in adverse environments.”

“We look forward to further innovating and expanding this popular product line into adjacent markets that we believe will benefit from the Bubba Blade design,” he added.

AOBC ended its fiscal year with $903.2 million in sales, according to its annual earnings report filed last week. Gun sales accounted for 85.6 percent of the total, while accessories and outdoor goods contributed $130.2 million.

The company launched the expansion project to include outdoor brands as well as shooting sports and firearms in 2014, when it bought a host of brands under the umbrella of Battenfeld Technologies.

Read More On:

Latest Reviews

  • Gear Review: Sig Sauer Tango 6T 1-6

    Sig Sauer has long been a big name in the firearms industry, so it came as no surprise several years ago when Sig filled out its repertoire with its own optics line. Today, we’re looking at the Tango 6T, a 1-6 low power variable optic.

    Read More
  • First Look: Hornady 6mm ARC

    Hornady brought another impressive project to the shooting public in 2020 with the introduction of the 6mm Advanced Rifle Cartridge.

    Read More
  • Gear Review: Sig Kilo 3000 BDX Binos

    Featuring the company's BDX technology, the Kilo 3000 sits at the tops of Sig Sauer’s optics line bringing binoculars and laser rangefinders into one unit. 

    Read More
  • Scope Review: Leupold VX-3i CDS-ZL

    The new-for-2020, VX-3i CDS-ZL riflescope, is an American-made optic that can be customized for your exact specifications, is easy to use and is backed with a Lifetime Guarantee.

    Read More

Loading