Cabela's turns to Mastercard

Credit cards for two recently-merged outdoor retailers will bear the Mastercard logo by year’s end, according to a news release published last week.

Mastercard announced Thursday the company will manage Cabela’s CLUB credit cards, aligning its reward program with Bass Pro Shops. The two iconic chains merged in September.

“Bass Pro Shops and Cabela’s customers are strong supporters of the outdoors and conservation. We are excited to partner with a company like Mastercard that shares in these passions,” said Johnny Morris, Bass Pro founder and CEO. “Our partnership with Mastercard will allow us to bring Priceless experiences to our loyal customers and unite sportsmen and women together to collectively advance conservation.”

Mastercard said it will enhance existing rewards programs for shoppers with opportunities to support conservation efforts — such as the educational experiences at Morris’s Wonders of Wildlife National Museum and Aquarium next to Bass Pro Shops headquarters in Springfield, Missouri.

“We are thrilled to welcome this premiere portfolio to the Mastercard family,” said Craig Vosburg, president, North America, Mastercard. “Bass Pro Shops and Cabela’s are two iconic brands that have created a best-in-class experience for consumers with their superior products, dynamic locations, unique experiences and outstanding customer service. We look forward to partnering with them to build a program focused on loyalty and outstanding customer service, as well as working to meaningfully advance conservation efforts and introduce families to the outdoors.”

Cabela’s ranked as the 15th largest credit card issuer last year, with purchase volume eclipsing $10.7 million, according to data from the Nilson Report.

“It’s an affluent base of customers,” said Linda Kirkpatrick, Mastercard’s executive vice president of merchants and acceptance for the U.S, during an interview with the Wall Street Journal. “Certainly from a dollar perspective that very much helps us.”

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