Premier Accuracy: Benchrest shooter turns passion into business

Bill Goad and his wife, Sue, pose with some of Premier Accuracy's custom-built rifles. Goad says prices range from $1,200

Bill Goad and his wife, Sue, pose with some of Premier Accuracy’s custom-built rifles at the 2018 Great American Outdoor Show. Goad says prices range from $1,200 “tune ups” on existing rifles to $7,000 custom builds. (Photo: Christen Smith/

For Bill Goad, accuracy is an obsession.

The award-winning benchrest shooter holds four world records, but these days he spends a lot of his time custom-making rifles for hunters preoccupied with accuracy, too.

“I’ve been around guns my entire life, ” he told during an interview at the 2018 Great American Outdoor Show. “So for me, I’ve just been fascinated, whether it be the flight of a golf ball or a bullet, with accuracy.”

Goad’s quest for precision extends into ammunition, too. The Arizona-native harvested his first mule deer with a custom handload when he was 14-years-old, he said. Handloading is just another one of the services offered through Premier Accuracy, Goad’s custom gunsmith shop in Reading, Pennsylvania.

“Our little slogan is benchrest accuracy taken to the field,” he said. “We are just trying to squeeze out all the accuracy we can and put it in our rifles.”

Goad said pricing for custom rifles can range as $7,000, though most of his customers spend anywhere from $4,800 to $5,200 for a full build.

“Prices can range from anything like a customer bringing in his granddad’s hunting rifle that he loves, we can accurize it … what we call blueprinting it out, then putting on a match grade barrel and get him back out in the field for $1,200,” he said.

For a portfolio of Goad’s recent custom builds and a schedule of classes for shooting and handloading, visit Premier Accuracy’s website.

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