Sentinel Capital Partners acquires GSM Outdoors

A private equity firm acquired GSM Outdoors this week, according to a company news release.

Sentinel Capital Partners bought the Texas-based outdoor accessories dealer in a deal finalized Thursday. The terms were not immediately disclosed.

“GSM has an extremely passionate, talented, and committed management team that has built a strong platform of coveted brands,” said John Van Sickle, a partner at Sentinel. “GSM is an industry leader and innovator and is driving growth through developing innovative, high-quality products. GSM is positioned as a vendor-of-choice with leading retailers and has a highly engaged consumer enthusiast following.”

Some of GSM’s brands include Stealth cam, Walker’s, Cyclops, Western Rivers, American Hunters, HME, and SME.

“Importantly, GSM’s management has created a culture of success and has positioned GSM as a consolidator of choice in the large and highly fragmented hunting and sport shooting accessories market,” Sickle concluded.

“We are very pleased to partner with Sentinel as we execute the next phase of our growth,” said GSM CEO Eddie Castro. “We plan to leverage Sentinel’s extensive experience investing in specialty consumer businesses and making add-on acquisitions to continue our strong growth trajectory.”

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