Rio Ammunition launches new packaging to support NRA

Rio Ammunition introduces a new box that encourages consumers to join the NRA. (Photo: Soldier Systems)

Rio Ammunition is throwing its support behind the National Rifle Association, offering a new distinctive outer sleeve package design displaying its commitment to the NRA.

The new Rio Patriot Pack houses one hundred 12-gauge cartridges designed for wing and target shooting. Rio says one dollar from every Patriot Pack sale through June 15, 2019 will go to fund the NRA’s educational and legislative missions.

Rio also said is currently in development with the NRA to create a membership discount of up to $40 if customers sigh up for the association via a URL located on the Patriot Packaging.

“By helping to fund vital NRA programs and by compelling our customers to sign up for an NRA membership, Rio is helping to ensure that the qualities of discipline, respect, good sportsmanship and loyalty, all key aspects of the shooting sports, are carried forward to the next generation of collectors, hunters and competitor,” Darrell Morrow, National Sales Director for Rio said in a press release.

“We are grateful for RIO’s commitment to the Second Amendment,” Todd Grable, Executive Director of Membership for the NRA added. “It is critical to have partners who stand with all of us in protecting our Second Amendment rights and preserving America’s shooting sports heritage.”

No word yet on what price point the new Patriot Pack will occupy.

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