Rio Ammunition launches new packaging to support NRA

08/22/18 9:30 AM | by

Rio Ammunition introduces a new box that encourages consumers to join the NRA. (Photo: Soldier Systems)

Rio Ammunition is throwing its support behind the National Rifle Association, offering a new distinctive outer sleeve package design displaying its commitment to the NRA.

The new Rio Patriot Pack houses one hundred 12-gauge cartridges designed for wing and target shooting. Rio says one dollar from every Patriot Pack sale through June 15, 2019 will go to fund the NRA’s educational and legislative missions.

Rio also said is currently in development with the NRA to create a membership discount of up to $40 if customers sigh up for the association via a URL located on the Patriot Packaging.

“By helping to fund vital NRA programs and by compelling our customers to sign up for an NRA membership, Rio is helping to ensure that the qualities of discipline, respect, good sportsmanship and loyalty, all key aspects of the shooting sports, are carried forward to the next generation of collectors, hunters and competitor,” Darrell Morrow, National Sales Director for Rio said in a press release.

“We are grateful for RIO’s commitment to the Second Amendment,” Todd Grable, Executive Director of Membership for the NRA added. “It is critical to have partners who stand with all of us in protecting our Second Amendment rights and preserving America’s shooting sports heritage.”

No word yet on what price point the new Patriot Pack will occupy.

Latest Reviews

  • Nothing to Snag on - the Sig Sauer P365 SAS

    Donning the Sig Anti Snag moniker, the P365 SAS is designed to lessen common areas of trouble in concealment, will...

    Read Now
  • LimCat RazorCat: Built for Open Class Competition

    Skulking about the Vault, I happened upon a unique gun chambered in a unique round – the LimCat RazorCat,...

    Read Now
  • Riton mod 7

    Riton Mod 7 Brings Long Range Features to Hunters

    At a slightly higher price, the RT-S Mod 7 looked like a promising addition to my hunting arsenal; but can...

    Read Now
  • Gun Review: Going 2200 Rounds with the New Glock G44 in 22LR

    Gun Review: Going 2,200 Rounds with the New Glock G44 in 22LR

    Pitched by Glock as a pistol designed for "new shooters, sport shooters and everyone in between," the G44 has a...

    Read Now