Eagle Imports, the distributor tasked with handling Bersa products, announced the Bersa Thunder and BP CC pistol lines will see new pricing in 2019.
The price decrease will affect all models in the Thunder and BP CC firearm series. The price drop is meant to coincide with the company’s #beginwithbersa initiative. The campaign recognizes that many of its customers entrance into firearms began with a Bersa.
“This movement brings Bersa back to its roots, which included the launch of the Thunder 380, their flagship model,” Eagle Imports said in a news release. “By adding the new price structure, Bersa brings back affordability to one of the most popular brands in the world.”
President of Eagle Imports, Michael Sodini, said the distributor is always looking for creative ways to improve the customer experience.
“At Eagle, we are continually looking for new ways to improve our customer value and satisfaction,” Sodini said. “We periodically review our expenses and price lists to find ways to pass the savings on to the consumer.”