Minnesota-based Guns.com will showcase its new e-Commerce platform, designed specifically to support local gun dealers, during SHOT Show at the Sands Expo in Las Vegas from Jan. 22-25, 2019.
“Guns.com is unique in so many ways than other e-Comm platforms in the marketplace. We set out to be different on purpose and you see that right away. We only list for brick and mortar storefronts and we make it very easy for them to interact with us, list products and manage listings,” said Jeff Tesch, Director of Business Development for Guns.com. “With our engaging landing page and intuitive site navigation, we also make it very easy for consumers to shop.”
Guns.com recognized that customers shop online for the best price and more often than not end up buying a new gun from a random dealer who has to ship it to a local FFL. In the end, the money the buyer thought they’d save is eaten away by transaction and shipping fees. And the local dealer is equally frustrated as the same gun sits in their display case. Guns.com’s system merges the convenience of shopping online with the simplicity of buying from a local dealer.
“Our platform embraces a new way of doing business — a modern way of doing business. The future of retail is online and Guns.com has been built from the ground up digital and to operate in a digital world,” said Mark Sims, Guns.com Senior Buyer.
Sims explained, as retail evolves, the Guns.com e-Comm platform will give local shops all across the country a competitive advantage by giving them tools to market online. “Guns.com is a way for Joe’s Gun Shop to literally compete with big box retailers, which have their entire inventory online. We’re using the strength of the Internet to support the littlest guy,” Sims said.
Chris Wiggins, a Guns.com Business Development Manager, added that Guns.com will do way more than just host a dealer’s listing. “It’s our job to make selling guns easier. We have a very simple transactional model. We do all the work of selling the gun by paying transaction fees and managing communication between the consumer and retailer. We do all that for a payment at the very end of the transaction,” Wiggins said. “It’s a simpler way for a retailer to sell online because we take most of the busy work out of the process.”
“You don’t have to have the latest and greatest IT infrastructure, you don’t have to have a full-time IT manager building applications or site structure to sell guns online. If you’re willing to partner with us, Guns.com will take that burden off of you,” Wiggins said.
Visit Guns.com at booth #32203 during SHOT Show in the Law Enforcement showroom on Level 2. Dealer swag kits will be shipped to the first 100 retailers who sign up!