Savage Arms was proud to be one of the main sponsors for the Aiming for Zero Great Nor’easter which took place from Sept. 13 to Sept. 17 and raised over $25,000 for charity.
Aiming for Zero is a program put on by the nonprofit Active Heroes which gives the competitive shooting community an avenue to help prevent veteran suicide through charitable donations. While this year’s event had its own set of unique challenges due to COVID-19, it didn’t stop over 200 competitors from coming out and slinging lead for charity.
As one of the major sponsors of the event Savage Arms was proud of the participation as well as the amount of money raised. “We were happy to play a small part in a great event for our veterans,” said Beth Shimanski, Director of Marketing at Savage. “Seeing the community come together for such an important cause means a lot to our team and we hope everyone’s combined efforts can make a difference.”
Taylor Thorne, who organizes the event and serves as the match director had similar sentiments to share about the participation from Savage.
“We are thankful for support from companies like Savage Arms who look to bring awareness about veteran suicide and collaborate in our efforts. They have been a true assist in supporting our cause,” Thorne said. She has been running the event for the past four years and says that she is always inspired by the people who show up to shoot for charity.
To see the event in action, check out the video we made with them at last year's event:
All in all, the event was a major success and raised a lot of money for the Active Heroes charity. Active Heroes has partnered with ranges that hosted over 1000 veterans, military family members, and supporters. The ultimate purpose of Aiming for Zero is to reduce veteran suicide and assist Military Families by:
Targeting struggling veterans within the competitive shooting community.
Establishing camaraderie to cope with Post Traumatic Stress (anger, depression, loneliness, substance abuse, and suicidal tendencies).
Uniting veterans, families, and supporters to care for each other in times of need.
Training shooting clubs and ranges on how to interact with suicidal veterans and the steps to assist them.