Last week, the social media accounts for Marlin Firearms made their first posts in five years, seemingly paving the way for the return of the lever-action rifle giant.
"We’re back! Stay tuned for weekly updates on the return of Marlin," posted the company last Friday along with the motto, "Long Live the Lever Gun." Prior to that, the 173,000-follower page had last posted in May 2016.
Ruger, who purchased the 150-year-old Marlin brand in its entirety for $28.3 million at a federal bankruptcy auction last summer from the assets of the defunct Remington Outdoors, doubled down on the social media post by sending out an email blast with much the same messaging.
As previously reported by Guns.com, court filings detail that Ruger stood to acquire more than 80 pages of tooling, machines, components, and spare parts needed to produce Marlin firearms as well as related intellectual property, patents, FFLs, domain names, social media pages, and trademarks. Ruger, flush after several years of record sales, paid cash for the assets.
Marlin Firearms was originally founded in 1870 by firearms designer John Mahlon Marlin. While the company produced handguns, shotguns, and machine guns over its existence, as well as bolt- and pump-action rifles, it is in the field of lever-action "cowboy" guns that it made its reputation, cranking out more than 30 million such rifles by 2008. In a statement by Ruger last year, the reborn company will make lever guns a top priority to reintroduce to the market "in the latter half of 2021."
With the NRA's Annual Meetings and Exhibits set for September in Houston, with a potential 80,000 attendees, the likelihood of the "new" Marlin being unveiled in Texas seems high.
Banner image: Case hardened Marlin lever gun on display, SHOT Show 2020. (Photo: Chris Eger/Guns.com)