Georgia Gov. Brian Kemp this week announced Norma Precision Ammunition will greatly expand its operations in the Peach Tree State.

A subsidiary of Beretta-owned RUAG Ammotec, Norma set up shop earlier this year in Garden City, just north of Savannah as the company imported over 400 containers of ammunition from Europe while at the same time cranking out some 30 million cartridges domestically. On Monday, Kemp unveiled plans to build a new 300,000-square-foot manufacturing, assembly, and distribution facility in Bryan County. The $60 million project will create 600 new jobs for which the company is currently hiring.

"Norma Precision is already hiring hardworking Georgians on our coast, and this new facility will support healthy communities across the Savannah area," said Kemp, recently re-elected to his post after defeating staunch anti-gun Democrat challenger Stacey Abrams. "We look forward to the opportunities this creates for years to come."

Georgia is already home to black rifle maker Daniel Defense, located in Black Creek; Heckler & Koch, located in Columbus; Trulock chokes in Whigham, and Taurus/Heritage/Rossi, located in Bainbridge. Meanwhile, RemArms announced a shift earlier this year from anti-gun New York to Georgia's friendlier climate, set to bring a planned 850 jobs. 

Founded in Amotfors, Sweden, in 1902, Norma is now in its 120th year of operation and, in addition to its European factories, has been manufacturing ammo in the U.S. for over a decade under the RUAG Ammotec banner. Company officials say the operations in Georgia will help solidify further growth.


Pietro Gussalli Beretta (center) signing the memorandum of understanding with Bryan County and Georgia State representatives
Pietro Gussalli Beretta (center) signing the memorandum of understanding with Bryan County and Georgia State representatives. (Photo: Beretta Holding) 


"With this expansion and focus on the Norma ammunition brand, we will continue to grow while better serving our customers and industry partners in the United States and abroad," said Dr. Pietro Gussalli Beretta, President, and CEO of Beretta Holding S.A. "I am pleased with all that Georgia has to offer to our company, and I am confident this long-term partnership will be mutually beneficial."

All told, Beretta Holding counts over 1,000 employees in the U.S. through Beretta USA, Benelli USA, Burris, Franchi, Steiner eOptics, Stoeger, and Norma Precision. According to its financial disclosures, the company, which also owns the Chapuis, Tikka, Sako, Uberti, and Holland & Holland brands, brought in just over $1 billion in revenue in 2021 globally, with the U.S. market making up just over half of that amount.

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