With a stable full of shotguns, rifles, rimfires, ammunition, gun safes, camo apparel, and accessories, Browning had a large footprint at the outdoor industry’s 2023 SHOT Show. There was the host of usual suspects that continue business as usual, but the company’s focus on the growing competition, precision, and distance shooting market took center stage in firearms offerings. In addition, Browning showed off a trio of new ammunition lines for the coming year.  Here’s what you’ll want to know. 

Long Range Hunting and Competition Rifles Abound

The vast majority of Browning’s actual firearms announcements for 2023 are merely new finish combinations or camouflage selections on existing lines. A few new chamberings were added as well, including 7mm PRC and 6mm GT. 

However, the biggest news centers around the precision market. Browning was showing off a trio of long-range rifles aimed at competition, a trend we’ve seen booming in the industry over the last few years. 

These X-Bolts aren't new but they do have some new chamberings. (Photo: Kristin Alberts/Guns.com)

X-Bolt Target Max 

This new bolt-action rifle is marketed towards both long-range target shooting and competition shooters. There’s a heavier, fluted stainless steel barrel that is threaded at 5/8"-24 and fitted with the company’s Recoil Hawg muzzle brake. The Target DLX trigger is user-adjustable. 

There’s also an extended, tactical-style bolt handle. The Target Max, like several others, sits in an adjustable MAX composite stock. Retail price is set at $1,729.99 for any of the four chamberings: 6mm Creedmoor, 6mm GT, 6.5 Creedmoor, and .308 Winchester. 

X-Bolt Target Max Competition Heavy 

Building on the Target Max is this more specialized target rifle geared toward production class competitions. The heavy bull barrel increases weight and stiffness yet remains tipped with a Recoil Hawg muzzle brake. 

The nylon-filled MAX stock uses a vertical grip. There’s an ARCA/Swiss rail, now standard on many competition guns. Retail price of $1,779.99 includes the same four chamberings as the original. 

X-Bolt Target Max Competition Lite 

Like it’s above relatives, the Competition Lite offers some of the same features but is optimized for the National Rifle League (NRL) Hunter Class competitions. The bolt gun uses a lighter-weight, fluted sporter contour barrel with the same Recoil Hawg brake. 

The adjustable Target DLX trigger remains, as does the extended bolt handle, and adjustable MAX composite stock with the ARCA/Swiss accessory rail. The Competition Lite retails for the same $1,779.99 but only lists three chamberings, removing the 6mm GT. 

X-Bolt Target Pro McMillan 

The Max Pro McMillan leaps to the top of the company’s specialty offerings. This bolt gun is purpose-built for ultra-long-range target shooting and competition. It’s built around a heavier receiver and dressed with a fluted stainless steel barrel. The Recoil Hawg brake and 5/8"-24 suppressor-ready threads remain, as do the adjustable Target DLX trigger and extended bolt handle. 

It uses the Xtra Capacity Magazine system with higher capacity AICS-pattern mags. The recoil lug is pinned to the receiver for easier barrel replacement.  An adjustable McMillan A3-5 carbon fiber stock defines the package. Retail price is set at $4129.99 with the same four chamberings as the original Max.




Browning’s 2023 Ammunition Launches


New Max Point ammo from Browning. (Photo: Kristin Alberts/Guns.com)

Max Point 

This is a new rifle ammunition designed specifically for chasing medium-sized game including Whitetail, Mule Deer, and Pronghorn. The tagline is “Exact Precision. Max Lethality.” Because it targets lighter animals on the big game spectrum, the ammo is built to quickly dump energy and expand rapidly making it ideal for those three critters, but much less so for larger game. There are 14 chamberings already announced: .243 Win, .270 Win, .270 WSM, .300 Win Mag, .300 WSM, .30-06 Spfld, .30-30 Win, .308 Win, .350 Legend, 6.5 Creed, 6.5 PRC, 6.8 Western, 7mm-08 Rem, 7mm Rem Mag. All use lighter to average weight polymer tipped bullets. 

New Silver Series ammo from Browning. (Photo: Kristin Alberts/Guns.com)

Silver Series 

An entirely new line built around “heavy bullets for heavy game.” That’s all relative, of course, though each chambering uses a classic soft point projectile. Browning lists each round to be dressed with a precision-plated jacket and heavy-for-caliber bullet. That list includes: .243 Win 100-grain; .270 Win 150-grain; .300 Win Mag 180-gr; .30-06 Spfld 180-gr; .30-30 Win 170-gr; .308 Win 180-gr; 6.5 Creed 129-gr; 6.8 Western 170-gr; 7mm Rem Mag 175-gr; and .350 Legend 180-grain. 

Browning Sub-22 is ready for a can. (Photo: Kristin Alberts/Guns.com)


Browning’s brand of suppressor-ready rimfire ammunition. As the subsonic ammunition market booms, it’s always nice to see new offerings. Sub-22 uses a black copper-plated bullet to reduce fouling. It is optimized to function in semi-automatic handguns, with heavier bullet weight to make use of that recoil energy for cycling. The rounds are loaded to remain below the speed of sound in handguns. The only load shown at SHOT Show is a 45-grain .22 LR with a muzzle velocity of 1,060 fps. The target rounds come 100-per box

revolver barrel loading graphic