It’s not all guns, guns, and more guns at the outdoor industry’s annual SHOT Show in Las Vegas. The massive trade show is also a time for hunting companies to show off their latest and greatest ammo, optics, and accessories. After running the floor for a few days, here are some of our favorite finds for hunters gearing up for the 2023 season. 

New Calibers: .360 Buckhammer & 7mm PRC


New ammo lines from Hornady and Remington. (Photo: Kristin Alberts/

We’d be remiss not to mention the splashiest hunting news at the massive trade show, and that’s the launch of two new chamberings. While the 7mm PRC was actually announced several months prior, it is the highlight news at parent Hornady along with numerous gun builders. The 7mm PRC joins both 6.5 and 300 Precision Rifle Cartridge (PRC) from Hornady and fits the niche between those two. 

Related: Hornady Touts 7mm PRC Round Plus Reloading, Ammo, Security Lines  

While the 7mm PRC is a longer-range hunting option on bolt-action rifles, the .360 Buckhammer (BHMR) is nearly the opposite. The .360 Buckhammer was first announced by Remington ammunition, which piloted the chambering in conjunction with Henry Repeating Arms. The rimmed, straight-wall casing is based on the old .30-30 Winchester and tailored for lever-action rifles and sub-200-yard ranges. See our specific articles and features for more on both of those rounds and where they’ll fit into the hunting market. 

Related: Henry Launches Semi-Auto Carbine & Partners on .360 Buckhammer 

Leupold Rangefinding Binos

We’ve been awaiting this launch for years. a good number of years. Oregon-based Leupold has finally engineered a rangefinding binocular: the BX-4 Range HD TBR/W 10x42.

This unit joins the existing BX-4 family but is radically different, combining two popular hunting tools – rangefinder and binoculars – into one device. 

The BX-4 Range HD are long-awaited binos from the famed optics manufacturer. (Photo: Kristin Alberts/

The TBR/W designation stands for Leupold’s True Ballistic Range/Wind, a computerized technology that accounts for the shooter’s preferred cartridge, while the W for wind uses software to account for holds in a 10-mph crosswind. The system runs on a CR2 battery and is rated for 3,000 actuations. There’s a customizable red OLED display, a reversible power button, rubberized body, and high-grade glass. 

The 10x42 is a great all-around magnification-versus-size choice, and the ranging numbers are nice. It advertises a minimum of 12 yards and a maximum of 2,600 on reflective targets, with 1,100 on deer and 1,600 yards on trees. 

Related: Leupold Announces Much-Anticipated BX-4 Rangefinder Binoculars 

Hornady BoreDriver ELD-X


BoreDriver aims to stretch the legs of your muzzleloader. (Photo: Kristin Alberts/

Muzzleloading hunters will be pleased with the advancements in projectiles. The new BoreDriver ELD-X brings the longer-range features and accuracy of ELD-X bullets to black powder guns. Hornady is clear that these are not sabots, but rather, a polymer base that seals the bore with an ELD-X bullet atop. 

These muzzleloader bullets are built to deliver greatly increased range and accuracy potential. Though we’ve yet to put them to the test, Hornady advertises that it “can take a muzzleloader’s effective range out to 300-yards or more without switching guns or even changing to a faster twist barrel.” 

The .50-caliber .499 Bore Driver is 340-grains. Be forewarned, however, using Hornady’s special ramrod tip is suggested to prevent damage to the ogive while seating the projectile. The Bore Driver ELD-X sells in 12-count boxes. 

Primos Elk Calls

With a “Speak the Language” tagline, it’s no surprise to see Primos beefing up its game call array. New for 2023 is a trio of elk-specific calls. First is the Big Poppa Elk Bugle, with a large resonator sound chamber for long-distance bugling. 

Primos shows off new calls designed for beginners and experienced hunters alike. (Photo: Kristin Alberts/

Next comes a line of four Raghorn Ridge Series diaphragm calls. These color-coded mouth devices are named The Outlaw (blue), The Belle (orange), The Preacher (green), and The Kid (yellow). With differing reed designs, frame sizes, and trim-ability, each is advertised as producing cow, calf, and spike bull sounds. 

Lastly is the Tramplifier Open Reed Elk Call, built of premium acrylic with a single-reed design intended to mimic the higher pitch of cows and calves. Company reps say this one is an easy-to-use option for beginners and experienced hunters alike. 

Bushnell CelluCORE Live Trail Camera

As the wireless, cellular trail camera market booms with hunters, there’s greater push for increased features. Bushnell’s latest entry, shown off at SHOT Show 2023, got plenty of looks. The feature-rich cellular camera offers live streaming video on demand. While it targets hunters, there’s a certain draw for property protection as well. 

The Cellucore trail cam could be useful for hunting or home security. (Photo: Kristin Alberts/

The removeable battery tray holds a dozen AAs. The camera has 32 MP image resolution, no-glow infrared LEDs for 80-foot night range and offers GPS geotagging. Fully controllable with your smartphone, the camera will sort images by weather, wind, moon, date, and more. There’s dual SIM connectivity for AT&T and Verizon and a two-year warranty. 

Browning Silver Series Ammo


The Silver Series from Browning sports "heavy bullets for heavy game." (Photo: Kristin Alberts/

Browning debuted several fresh ammunition lines, but it’s the unsung Silver Series that caught our attention. While so much ammunition today is marketed – rightly or not – toward uber-long-range hunting, this newbie takes a different track. Silver Series is built around the concept of “heavy bullets for heavy game.” While that’s all relative, of course, each chambering uses a classic soft-point projectile on the heftier end of what’s usually found these days on production rounds. 

Browning lists each round with a precision-plated jacket and heavy-for-caliber bullet. That list includes: .243 Win 100-grain; .270 Win 150-grain; .300 Win Mag 180-gr; .30-06 180-gr; .30-30 Win 170-gr; .308 Win 180-gr; 6.5 Creed 129-gr; 6.8 Western 170-gr; 7mm Rem Mag 175-gr; and .350 Legend 180-grain. 

Related: Browning Doubles Down on Long Range Market, Adds New Ammo Lines

Fiocchi Knock Down


New ammo lineup from Fiocchi. (Photo: Kristin Alberts/

More types of hunting ammunition is never a bad thing, especially given recent shortages. The new product from Fiocchi is loaded in the USA. Knock Down targets hunters seeking deeper penetration and a flatter trajectory for longer-distance shooting with their current rifle. 

The projectiles are all copper with a polymer tip and tri-petal design. Bullet grooves are intended to reduce copper fouling, while the higher ballistic coefficients offer increased downrange accuracy over standard loads. 

It’s an eco-friendlier load, especially with a new lead-free primer that is advertised to burn cleaner and hotter. The chambering list includes .243 Win, 6.5 Creed, .270 Win, .308 Win, 7mm-08 Rem, 30-06, 7mm Rem Mag, and .300 Win Mag. 

Federal Hi-Bird Fiber Wad & Upland Steel Paper Wad

Put more birds on the ground, and less plastic. That’s the tagline for two new hunting loads from Federal. Both loads target upland hunters: Hi Bird Fiber Wad and Upland Steel Paper Wad. 

The Hi-Bird's fiber wad causes less disruption to the natural environment than a traditional plastic one. (Photo: Kristin Alberts/

The Hi-Bird’s fiber wad is made from cellulose to help minimize plastic left in the field from traditional wads. This is especially important on high-volume shoots for birds like doves and pheasants. While minimizing the impact on the terrain, Hi-Bird advertises the same hard-hitting performance as its original. The 12-gauge, 2.75-inch rounds pack 1 1/4-ounce of lead shot at 1,330 FPS. Hi-Bird Fiber Wad joins several other shotshells, including Paper Flyer, with waxed paper hulls. 

Upland Steel uses a paper, gas-sealing over-powder wad, and cellulose-based filler material. The Upland Steel Paper Wad will be available in 12-gauge 2.75-inch 1-ounce loads moving at 1,330 FPS. Federal is not the only player in this market. In fact, at SHOT Show, Winchester announced the launch of E-Tech shotshells with biodegradable wads. 

Bismuth Shot Offerings Thrive


The move toward bismuth shot in the hunting market seems to have come full circle with all the launches at SHOT Show 2023. For those not already using the friendly material, it’s non-toxic, denser than steel. and hits considerably harder. The material itself, however, is soft enough to be safe in many classic shotguns. Though certainly more costly than steel or lead, it’s much more affordable than tungsten shot and extends the range over steel. 

The environmentally friendly trend continues for Federal. (Photo: Kristin Alberts/

The show floor was rife with fresh bismuth-packed selections, including powerhouse names including Hevi Shot Hevi Bismuth Waterfowl, Hevi Shot Hevi Bismuth Upland, Federal Hevi Bismuth, and Remington Premier Bismuth, all under the Vista Outdoor umbrella. In addition, Browning’s latest Wicked Blend pairs Bismuth and steel shot. There’s even a Fiocchi 28-gauge, 3-inch Golden Bismuth load for smaller-bore waterfowling. 


Burris Veracity PH Riflescope


Built on Burris’ premium Veracity riflescope family, the 4-20x50mm Veracity PH adds a dynamic electronic component. The PH features a new PĒK (Programmable Elevation Knob) system that pairs via Bluetooth with the BurrisConnect app and allows for precision shot placement. The scope uses a “digital heads-up display.” The optic digitally displays facts like distance, rifle cant, and rifle angle. 

Burris adds high-tech advancements for a budget price to their Veracity PH lineup. (Photo: Kristin Alberts/

This is a great generalization based on space constraints – read our full piece for details – but essentially hunters range the target, dial to the distance shown on the internal display, and send the round with 1/10 MOA precision. Once the user’s ballistic info is entered, the app isn’t really needed. And of course, if the batteries die or are removed, the scope still functions as a high-end optic. 

revolver barrel loading graphic