The Washington D.C.-based Giffords gun control group last week promised to spend at least $15 million this election cycle to elect anti-gun Democrats from Kamala Harris on down. 

Going to pave the way to office for "gun safety champions," Giffords says the effort will include paid media spanning television, digital advertising, and direct mail, as well as "staff to make the case directly to voters in key states across the country."

The group vouched that the efforts would support "elected allies up and down the ballot and promote policies that close loopholes and save lives. It will also bolster Vice President Kamala Harris’ historic bid for the White House."

According to Giffords, the programming will put a "special focus on congressional districts where gun violence messaging is powerful among women and Latino voters."

Three days before the $15 million announcement, Giffords, along with all of the large gun control groups, strongly endorsed Kamala Harris as the presumptive 2024 Democrat party presidential nominee. 

"As Vice President she has done record-setting work to address gun violence, including leading the Office of Gun Violence Prevention, a whole-of-government effort to address this crisis. We know that dedication will not waiver as president," said Giffords Executive Director Emma Brown. "Vice President Harris’ election will be historic, and we are committed to doing everything we can to get her elected in November."

Harris is the current boss of the taxpayer-funded White House Office of Gun Violence Prevention, which includes two former gun control advocates as deputy directors. She has a track record of being "tough on guns" going back to her short stint in Congress and longer terms as California's Attorney General and San Francisco's DA. 

While in Congress, Harris supported a national ban on common semi-automatic firearms and their standard-capacity magazines, so-called "red flag" gun seizure orders, and universal background checks that would require a gun registry to be effective. She reiterated support for all three concepts in a speech on July 23, telling the crowd that she planned to "finally pass red flag laws, universal background checks, and an assault weapons ban," once elected. 

The $15 million pledge from Giffords appears to be a multi-year lift for the anti-gun group. According to FEC filings for Giffords' political action committee, the organization raised $13.6 million in the 2021-22 cycle and $8.3 million thus far in the current two-year cycle that began on Jan. 1, 2023.