Beretta Holding and Sturm, Ruger & Co. reached a mutual agreement today for a “long-term value creation and stability” plan regarding Beretta’s potential shares in Ruger's public stock.

Here are the key details:

• Ruger increased Beretta Holding’s stock ownership cap to 25 percent.
• Ruger granted Beretta Holding the ability to nominate up to two independent board members as part of the Strategic Cooperation Agreement. 
• Beretta Holding agreed to a three-year halt on initiating or supporting any proxy contest or similar action, among other commitments.
• During that time, Beretta Holding shall vote its shares in alignment with Ruger’s board, unless independent proxy advisors issue adverse recommendations or under extraordinary circumstances.

The 25-percent cap set by Ruger is lower than Beretta’s previous push to acquire a total stock portion of 30 percent. The Luxembourg-based Beretta Holding was already the largest shareholder and possessed 9.95 percent ownership in Ruger as of last fall.

From Ruger’s Charman of the Board John Cosentino:

"This agreement is strategically valuable and will benefit all Ruger stakeholders. As a board, our responsibility and duty is to act in the best interests of all shareholders. This agreement provides stability, avoids further expense and distraction, and creates a framework for productive engagement with Beretta Holding while preserving Ruger's independence and governance standards."

You can read our original coverage of this story below.
 

[Original Article: Thursday, 3/26/2026, 1:19 AM] The Italian stallion of the international gun business is increasingly looking to add a large share of Ruger's public stock to its portfolio. 

As previously reported by Guns.com, Luxembourg-based Beretta Holding picked up 9.95 percent ownership in Ruger last fall. According to a mandatory 13D report filed with the Securities and Exchange Commission on Wednesday, Beretta is seeking to add another 20.05 percent to that, bringing it to a round 30 percent. 

The move would come at a purchase price of $44.80 per share, in cash, which was well over Ruger's (NYSE: RGR) $40.74 closing on Tuesday. After the news of the SEC filing, Ruger closed at $43.53 per share, a jump of 6.85 percent. 

In a letter to Ruger's board this week, Beretta stressed that it is looking for a constructive strategic partner, and, while also in the gun business, it is not a competitor to the American company. 

From the letter:

We do not consider Beretta Holding to be a direct competitor of Ruger within the U.S. market. The majority of our sales in the U.S. are focused on shotguns and related products, as well as ammunition and optics. While we also offer rifles and pistols, these categories represent a relatively minor portion of our U.S. business. Furthermore, within the rifle and pistol segments, our Group’s products are positioned differently from those offered by Ruger, and as such, we are not direct competitors in these areas. 

Ruger noted to the public in response, "Shareholders do not need to take any action at this time. The Board, in consultation with its financial and legal advisors, will assess Beretta’s letter and respond in due course."

Ruger has an annual meeting of shareholders set for May 29. 

With over 75 years in the American gun business, Ruger offers consumers almost 800 variants across more than 40 active Ruger, Marlin, and Glenfield product lines. Headquartered in Southport, Connecticut, Ruger has factories in Arizona, New Hampshire, North Carolina, and Kentucky.

Beretta currently owns the brands Benelli, Franchi, Uberti, Stoeger, Sako, Tikka, Steiner, Burris, and Chapuis Armes, among others.