Franco Gussalli Beretta, the President and CEO at Beretta, represents the 15th generation of the first family of the world's oldest gunmaker, and he took the time to talk to the Guns.com crew.

We visited the sprawling Beretta facility in Italy last year and barely scraped the surface across a two-day tour. One of the rare treats was getting a chance to interview Dr. Beretta, who came to the family business in 1989 after university and a stint in the elite Italian Carabinieri Corps.

The president of the company since 2015, he touched on the tradition and discipline that go into everything Beretta does while stressing innovation for the future. 

Candidly, he has two favorite Beretta models, with one of them being the Model 92. As for the other one, check out the interview. 

Video by Ben Philippi and Scott Gara.